Get More Business Using Google AdWordsTM Level 1
Whether you are a For-Profit Company, a Not-for-Profit, or a Government Service Provider, you can get ‘more business’ and serve your customers and clients better using Google AdWords. This hands-on workshop shows you how. Get More Business Using Google AdWords Level 1 helps you get comfortable with powerful tools that help you target your marketing specifically to the kinds of prospects who are looking for what you provide. Not only that, the workshop teaches you how to control your campaign budget and optimize your Return-on-Investment.
Our dynamic team of experienced instructors are experts in online marketing and have lengthy experience using Google AdWords to run campaigns for their own business. Their experience and knowledge will help you quickly learn not only ‘how to play the game’, but also, effective strategies for winning. Level 2 is available for those wishing to learn more about how to optimize Return-on-Investment.
With our extensive knowledge of the different software currently on the market, including all Microsoft and Adobe applications, ON-TRACK Corporate Training Ltd. has a diverse and flexible schedule that can be customized to your needs – we offer group course (both public and corporate), one-on-one training, and on-site training options. We also have easily accessible on-line training videos available.
Duration: 1 Day
Objectives
- Understand how Google Adwords works
- Create your own Google AdWords Account
- Learn How to Use your Google AdWords Account effectively and efficiently
- Structure your Google AdWords Account correctly
- Develop a Keywords List that targets exactly the kinds of people who are looking for what you provide
- Learn how to write effective ‘Cost Per Click’ Ads
- See where you are spending your money, and track your campaign’s performance
- Adjust your campaign tactics as you learn more about the people you are serving
Prerequisites
- None
Outline
- Section 1 - Getting Started
- Acquire an understanding of how online advertising works
- Understand how Google AdWords allows you to attract your key customers
- Section 2 - Create Your Own Google AdWords Account
- Researching, identifying and refining Keywords and match types
- Learn how to bid on Keywords
- Understand the different types of Keywords, and judge which are more relevant to your organization
- Section 3 - Creating Your Campaign
- Write text ads that will stand out from the competition
- Create campaigns that target customers by geography, language, device, day of week / time of day
- Section 4 - Getting the Most From Your Budget
- Make effective choices among Cost per Click (CPC), Cost per Acquisition (CPA), and Cost per Impression (CPM) bid types
- Make your ads bigger with Extensions (location, call, product, social and mobile app extensions)
- Section 5 - Track Your Campaign’s Performance
- Use the reporting features of Google AdWords to monitor your Campaign’s effectiveness
- Track conversions and measure Return-on-Investment
- Section 6 - Learn to Adjust Your Campaign
- Gain an overview of how to use data to develop your campaign in a way that ensures that you keep up with your potential customers and stay ahead of your competition