Search Engine Optimization Fundamentals
With our extensive knowledge of the different software currently on the market, including all Microsoft and Adobe applications, ON-TRACK Corporate Training Ltd. has a diverse and flexible schedule that can be customized to your needs – we offer group course (both public and corporate), one-on-one training, and on-site training options. We also have easily accessible on-line training videos available.
Duration: 1 Day
Prerequisites
This course requires an understanding of internet and web page elements
Course Objectives
After you complete this course you will be able to do the following:
- Understanding how search engines work
- Researching and selecting keywords
- Adding keywords to web pages, URLs, and HTML markup
- Writing web page content based on selected keywords
- Link building
- Measuring search engine traffic
Course Content
- Section 1: Introduction to SEO & Keyword Research
- Understanding how search engines work
- The keyword research process
- Performing keyword research
- Winnowing out ineffective keyword phrases
- Determining competitiveness of keyword phrases
- Section 2: Creating a Search-Friendly Site Architecture
- What site architecture means to SEO
- Brainstorming main categories and subcategories for the web site
- Using keywords in domain names and URLs
- Optimize Title tags, Meta descriptions, Header tags, Anchor text and Alt tags
- Section 3: Writing Effective Web Site Content
- What good content is and why it's needed
- The different types of content pages
- Writing new content for users and search engines
- Section 4: Link Building
- Understanding link popularity and why it's important
- Introducing Google's PageRank
- Knowing the best way to get links
- Section 5: Web Analytics - Measuring Your Success
- 7 Standard Metrics in Web Analytics
- Measuring search engine traffic
- Reviewing top techniques for SEO success